Our team have successfully market and positioned properties of all types — resorts, hotels, villas, suites, restaurants, spas, beach club — of widely varying sizes, locations, rate structures, branded and independent. Whether for pre-opening, rebranding or active operations requiring a fresh approach on positioning or strategies, our consultancy is available to help the owners and their team to achieve a sustainable profitability.
DHANAYODHA is ready to provide on-site sales management assistance, form and train sales teams, analyze sales strategies and performance, and establish a guide for sales efforts that translates into action steps with measurable results within each market segment and distribution channels.
Our Sales consultancy is based on a multi-roles discipline that includes industry research, sales & marketing intelligence, strategic positioning, direct sales, contracting, e-commerce, distributions, advertising and promotion. Our relationships with the travel trade, mice planners, airlines, and with strategic business partners give DHANAYODHA client the access to comprehensive resources and Business Development Initiatives.
With this digitally charged environmental globally, digital marketing opens unlimited opportunities for people to connect with your business. DHANAYODHA will work with you to establish a channel management budget, assist to implement digital marketing plans and to guide in developing unique strategies to your property.
DHANAYODHA has the expertise in Search Engine Optimization (SEO), guiding Search Engine Marketing (SEM), on the paid search practices including Google Ads, and how to use search engine algorithms to serve the right web pages to your target audience, across multiple channels.
DHANAYODHA knows how to design balanced campaigns, understand the value of rich content, where best to direct your attention and can guide you in leveraged or paid placements. Understanding social media marketing and learning to take advantage of platforms that your targeted audience is on, and building a presence on the platforms so that your audience will notice your business is essential to your hotel marketing.
DHANAYODHA is also skilled in the development of global quality Website, its content management to ensure SEO friendly site, mobile responsive design, fast loading website and easy to manage by CMS. Having a comprehensive multi-channel marketing plan is the most effective way to build your visibility and identity, engage travel consumers, influence intent, generate bookings, boost revenues and return on digital investment.
Rooms are a perishable product. Optimizing occupancy and rate are essential to achieve a sustainable profitability. The operators must be able to balance customer satisfaction along with pricing.
DHANAYODHA possess hands-on experience to help you define your unique challenges, establish goals and present effective and sustainable financial success. Our experienced pricing and revenue management consultant work closely with the operator to set competitive positioning, forecast future demand, maximize revenues, establish relevant pricing point, and provide revenue management training.
DHANAYODHA provides hotel inventory and allotment management guidance, advise in creating sales & marketing budget, on distribution channel, advertising, and introduce solutions for establishing pricing during seasonal market demand and more. Our expert pricing and revenue management consultant teach your team tactical and strategic demand management skills. Learning how to weigh the costs and benefits of marketing through global distribution systems and OTA along with maintaining strong direct booking is essential. Learning to master distribution and channel management resources will build occupancy, rate and competitive positioning. We develop revenue management plans to build customer loyalty that results in the increased returns for owners.